{"id":7969,"date":"2019-12-15T20:20:06","date_gmt":"2019-12-15T18:20:06","guid":{"rendered":"http:\/\/ukrmova.iul-nasu.org.ua\/?page_id=7969"},"modified":"2020-05-25T22:31:17","modified_gmt":"2020-05-25T19:31:17","slug":"movna-sytuatsiya-u-sferi-torgivli-j-poslug-v-ukrayini","status":"publish","type":"page","link":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/https-ukrmova-iul-nasu-org-ua-https-ukrmova-iul-nasu-org-ua-vypusky-zhurnalu-html-html-html-html\/2018-2\/zhurnal-ukrayinska-mova-2-66-2018\/movna-sytuatsiya-u-sferi-torgivli-j-poslug-v-ukrayini.html","title":{"rendered":"THE LINGUISTIC SITUATION IN The Field OF Trade And services in UKRAINE"},"content":{"rendered":"<em>Maryna Hontar<br \/>\n<\/em>PhD in\u00a0Philology,\u00a0Junior Researcher\u00a0of\u00a0the Department of stylistics, language culture and sociolinguist\u0456cs, Institute of the Ukrainian Language of National Academy of Sciences of Ukraine<br \/>\n4\u00a0Hrushevskyi\u00a0St.,\u00a0Kyiv\u00a001001, Ukraine<br \/>\n\u0415-mail:\u00a0hontar.m@gmail.com<\/p>\n<p><strong>Heading: <\/strong>Researches<br \/>\n<strong>Language: <\/strong>Ukrainian<\/p>\n<p><strong>Abstract:<\/strong> The article analyses the linguistic situation in the field of trade and services in Ukraine based on the sociolinguistic survey held in 2017 throughout the country, except for the occupied territories. In order to analyse the linguistic situation in this area, the questions were selected to the respondents for mass survey related to the linguistic behaviour of the respondent in trade establishments, the respondent&#8217;s assessment of linguistic situation in the services sector of its residence locality, assessments of the status value\/low status of using the Ukrainian language in this area. Changes studied in Ukrainian language behaviour and assessment of the Ukrainian language status in the field of trade and services within a period from 2006 to 2017. 2006 data showed a relatively low level of the state language status value in the field of trade and services with a rather high level of its status value among Ukrainians in general, which indicates the need for measures to increase the status value of using the Ukrainian language in this field. At the same time, the study showed a tendency towards positive dynamics in using the Ukrainian language in the institutions of trade and increase in the bilingualism level. 2017 survey results were influenced by socio-political changes in Ukraine: annexation of the Autonomous Republic of Crimea and occupation of part of the Donetsk and Luhansk regions by the Russian authorities caused changes in the attitude of Ukrainians to the Russian language. This resulted in a decrease of the Russian language status value in Ukraine. In addition, the lack of survey data from the occupied territories, dominated by the Russian-speaking population, somewhat changed the overall presentation of the Ukrainian language functioning in the field of trade and services. Sociolinguistic analysis revealed that the linguistic situation in the area of interest, as well as the linguistic situation in Ukraine in general is characterized by the Ukrainian-Russian bilingualism demonstrated differently in various regions: the field of services is almost entirely Ukrainian in the West, bilingual in the central region with a significant predominance of the Ukrainian language, in the East and South \u2013 bilingual with the predominance of the Russian language, in the North \u2013 bilingual with approximately the same ratio of the Ukrainian and Russian languages.<\/p>\n<p><strong>Keywords:<\/strong> sociolinguistics, linguistic situation in the field of trade and services, bilingualism, Ukrainian language, prestige of language.<\/p>\n<h4>REFERENCES<\/h4>\n<ol>\n<li>Braha, I. (2011). 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Phylological Sciences. <em>20 \u2013 24<\/em> (in Ukr.).<\/li>\n<li>Kalynovs`ka, O. (2009). Language Situation in Education. <em>Besters-Dilger Juliane: Language Policy and Language Situation in Ukraine: Analysis and Recommendations<\/em>, Kyiv<em>,<\/em><em> 278<\/em><em> \u2013 <\/em><em>316<\/em> (in Ukr.).<\/li>\n<li>Masenko, L. (2004). Language Situation of Ukraine. <em>The Independent cultural journal \u00ab\u0407\u00bb<\/em><em>.<\/em> URL: <a href=\"http:\/\/www.ji.lviv.ua\/n35texts\/masenko-mov_syt.htm\">http:\/\/www.ji.lviv.ua\/n35texts\/masenko-mov_syt.htm<\/a> (Accessed 24.05.2018).<\/li>\n<li>Besters-Dilger, Juliane (2008). Language Policy and Language Situation in Ukraine: Analysis and Recommendations. Kyiv (in Ukr.).<\/li>\n<li>Maiboroda, O.M. (Ed.) (2008). Language situation in Ukraine: between the conflict and consensus. Kyiv (in Ukr.).<\/li>\n<li>Ruda, O. (2017). Linguistic situation of the mass media of Ukraine in the estimations of citizens (according to mass survey). <em>L<\/em><em>anguage: Classic, Modern, Postmodern,<\/em> URL: <a href=\"http:\/\/ekmair.ukma.edu.ua\/handle\/123456789\/12642\">http:\/\/ekmair.ukma.edu.ua\/handle\/123456789\/12642<\/a> (Accessed 24.05.2018).<\/li>\n<li>Ruda, O. (2012). Linguistic Issue as an Object of Manipulative Strategies in the Modern Ukrainian Political Discourse. (in Ukr.).<\/li>\n<li>Sokolova, S. (2012). Linguistic Situation in Kyiv. A View from the Outside. <em>Ukrainian Language,<\/em> 4, <em>3 \u2013 17<\/em> (in Ukr.).<\/li>\n<li>Trach, N. (2008). Language\u00a0Policy and Language Situation in the Sphere of Legal Proceedings and Office Administration in Ukraine Besters-Dilger Juliane. <em>Language Policy and Language Situation in Ukraine: Analysis and Recommendations. <\/em>Kyiv (in Ukr.).<\/li>\n<li>Ukrainians support the strengthening of the Ukrainian language, but the Russian language continues dominating in many areas. URL: <a href=\"http:\/\/dobrovol.org\/article\/353\/\">http:\/\/dobrovol.org\/article\/353\/<\/a> (Accessed05.2018).<\/li>\n<li>Chernenko, H. (2009). How to regulate a language situation in Ukraine (on the results of a Delphi method investigation). <em>Ukrainian Language<\/em>, 2, <em>3<\/em><em> \u2013 <\/em><em>13<\/em> (in Ukr.).<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Maryna Hontar PhD in\u00a0Philology,\u00a0Junior Researcher\u00a0of\u00a0the Department of stylistics, language culture and sociolinguist\u0456cs, Institute of the Ukrainian Language of National Academy of Sciences of Ukraine 4\u00a0Hrushevskyi\u00a0St.,\u00a0Kyiv\u00a001001, Ukraine \u0415-mail:\u00a0hontar.m@gmail.com Heading: Researches Language: Ukrainian Abstract: The article analyses the linguistic situation in the field of trade and services in Ukraine based on the sociolinguistic survey held in 2017 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6656,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-doi.php","meta":[],"_links":{"self":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/7969"}],"collection":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=7969"}],"version-history":[{"count":3,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/7969\/revisions"}],"predecessor-version":[{"id":8597,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/7969\/revisions\/8597"}],"up":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/6656"}],"wp:attachment":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=7969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}