{"id":8995,"date":"2021-05-19T17:21:28","date_gmt":"2021-05-19T14:21:28","guid":{"rendered":"https:\/\/ukrmova.iul-nasu.org.ua\/?page_id=8995"},"modified":"2022-02-17T13:59:24","modified_gmt":"2022-02-17T11:59:24","slug":"movni-zasoby-agitatsiyi-molodi-na-vyborah-prezydenta-ukrayiny-2019-roku","status":"publish","type":"page","link":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/https-ukrmova-iul-nasu-org-ua-https-ukrmova-iul-nasu-org-ua-vypusky-zhurnalu-html-html-html-html\/2021-2\/zhurnal-ukrayinska-mova-1-77-2021\/movni-zasoby-agitatsiyi-molodi-na-vyborah-prezydenta-ukrayiny-2019-roku.html","title":{"rendered":"LANGUAGE MECHANISMS OF POLITICAL CAMPAIGNING AMONG THE YOUTH IN THE 2019 PRESIDENTIAL ELECTION IN UKRAINE"},"content":{"rendered":"Olena Ruda<\/span><\/strong><\/em>, Candidate of Sciences in Philology, <\/span>Senior Researcher in the Department of Stylistics, Culture of Language, and Sociolinguistics,<\/span>Institute of the Ukrainian Language of National Academy of Sciences of Ukraine
\n<\/span>4 Hrushevs\u2019kyi St., Kyiv 01001, Ukraine<\/span><\/p>\n

\u0415-mail: olenaruda@yahoo.com
\n<\/span>https:\/\/orcid.org\/0000-0003-2157-193X<\/span><\/p>\n

Heading:<\/strong> Articles
\nLanguage:<\/strong> Ukrainian<\/p>\n

Abstract: <\/strong>This article looks into the linguistic mechanisms designed to establish communication between <\/span>the presidential candidate Volodymyr Zelens\u2019kyi and the youth in the 2019 Ukrainian election <\/span>campaign.<\/span><\/p>\n

The young voters, who are less familiar with the political, economic, and social processes <\/span>in the country due to their age and little life experience are at risk of falling victim to political <\/span>technologists.<\/span><\/p>\n

The article examines Zelens\u2019kyi\u2019s political projects on Facebook, Instagram, YouTube, Tele-<\/span>gram, and Viber channels, the Twitter page of his campaign stuff, and the personal Facebook <\/span>page. Aside from technological techniques, the paper focuses on the discourse of the election <\/span>campaign built by the technologists to win the favor of young voters. It examines a linguistic <\/span>component of the election rhetoric of this particular political project and reconstructs the main <\/span>messages addressed to the youth. A complex of special linguistic methods has been applied to the texts,e.g., content analysis, discourse analysis, and critical discourse analysis, which helps \u201cto deci-pher\u201d the ideological components.<\/span><\/p>\n

Successfully selected channels, practices, and methods of virtual communication, \u201ccor-rect\u201d messages, and manipulative methods of the language use of the election campaign waged by Zelens\u2019kyi, e.g., the clash of two generations theme, were converted into the votes \u201cin favour\u201d for the previously inactive electoral group.<\/span><\/p>\n

Convergence tactics were used to adjust the language to the younger generation. These in-clude the use of vocabulary from the Internet and the latest technologies, borrowings, informal youth forms of address, slang forms, language games, graphic capabilities of electronic space, in particular hashtags, stickers, and emojis.<\/span><\/p>\n

Keywords<\/strong>: communication, social networking, targeting, Facebook, vulgarisms, slang.\u00a0<\/span><\/p>\n

REFERENCES
\n<\/strong>1. Boichenko, O. (09.12.2019). Make fun of a comedian? <\/span>Zbru<\/span>\u010d<\/span>. URL: https:\/\/zbruc.eu\/node\/94090. <\/span>Retrieved November 27, 2019 (in Ukrainian).<\/span>
\n2. Korostil\u2019, L.A. (2018). Generation Z: Finding ways of pedagogical interaction. <\/span>Public Educa<\/span>tion. Scientific Professional Online Publication<\/span> 1 (34). URL: https:\/\/www.narodnaosvita.kiev.<\/span>ua\/?page_id=5229. Retrieved November 27, 2019 (in Ukrainian).<\/span>
\n3. Levin, Yu. (1974). On the semiotics of the distortion of truth. <\/span>Informational Issues of Semiotics, <\/span>Linguistics, and Author\u2019s Translation<\/span> 4, <\/span>108\u2013117 <\/span>(in Russian).
\n4. Mostitskii, I. (2005\u20132012). Universal Supplementary Practical Explanatory Dictionary. URL: https:\/\/rus-mostitsky-universal-dict.slovaronline.com. Retrieved December 20, 2019) (in Russian).
\n5. Plakhta, D. (26.11.2015). How to encourage the youth to vote? Day. URL: https:\/\/day.kyiv.ua\/uk\/article\/podrobyci\/yak-stymulyuvaty-molod-do-golosuvannya. Retrieved December 20, 2019 (in Ukrainian).
\n6. Romanov, A.Yu. (2009). Intergenerational Communication. Moscow: Librokom Publishing House (in Russian).
\n7. Dictionary of the Ukrainian Language, 11 vols. (1970\u20131980), vol. 3. Kyiv: Naukova Dumka (in Ukrainian).
\n<\/span>8. Stavyts\u2019ka, L. (2003). Short Dictionary of the Ukrainian Slang. Kyiv: Krytyka (in Ukrainian).
\n9. Top 25 sites of the UA net for July. The CEC jumped 223 positions at once, and OLX moved the Rozetka. (07.08.2019). AIN. URL: https:\/\/ain.ua\/2019\/08\/07\/top-25-sajtov-uaneta-ijul-2019. Retrieved December 20, 2019 (in Russian).
\n10. Who voted for whom: Demographics of the 2019 National Exit Poll in the second round of the presidential election. (06.05.2019). Website of the Ilko Kucheriv Democratic Initiatives Founda-tion. URL: https:\/\/dif.org.ua\/article\/khto-za-kogo-progolosuvav-demografiya-natsionalno-go-ekzit-polu2019-drugogo-turu-prezidentskikh-viboriv. Retrieved December 20, 2019 (in Uk rainian).
\n11. Who voted for whom: Demographics of the 2019 National Exit Poll in the first round of the presidential election. (08.04.2019). Website of the Ilko Kucheriv Democratic Initiatives Foundation. URL: https:\/\/dif.org.ua\/article\/khto-za-kogo-progolosuvav-demografiya-natsionalno-go-ekzit-polu. Retrieved December 20, 2019 (in Ukrainian).
\n12. Who voted for whom: Demographics of the National Exit Poll in the 2019 parliamentary elections. (30.07.2019). Website of the Ilko Kucheriv Democratic Initiatives Foundation. URL: https:\/\/dif.org.ua\/article\/khto-za-kogo-progolosuvav-demografiya-natsionalnogo-ekzit-polu-na-parlamentskikh-viborakh-2019. Retrieved December 20, 2019 (in Ukrainian).
\n13. 100 days after the presidential election: Assessments and expectations of the citizens. (28.08.2019). Website of the Kyiv International Institute of Sociology. URL: https:\/\/www.kiis.com.ua\/?lang=ukr&cat=reports&id=889&page=2. Retrieved December 20, 2019 (in Ukrainian).
\n14. Dog whistle (politics). Wikipedia. URL: https:\/\/en.wikipedia.org\/wiki\/Dog_ whistle_(politics). Retrieved December 20, 2020.\u00a0<\/span>
\n<\/strong>","protected":false},"excerpt":{"rendered":"

Olena Ruda, Candidate of Sciences in Philology, Senior Researcher in the Department of Stylistics, Culture of Language, and Sociolinguistics,Institute of the Ukrainian Language of National Academy of Sciences of Ukraine 4 Hrushevs\u2019kyi St., Kyiv 01001, Ukraine \u0415-mail: olenaruda@yahoo.com https:\/\/orcid.org\/0000-0003-2157-193X Heading: Articles Language: Ukrainian Abstract: This article looks into the linguistic mechanisms designed to establish communication […]<\/p>\n","protected":false},"author":27,"featured_media":0,"parent":8938,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-doi.php","meta":[],"_links":{"self":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8995"}],"collection":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=8995"}],"version-history":[{"count":8,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8995\/revisions"}],"predecessor-version":[{"id":9720,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8995\/revisions\/9720"}],"up":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8938"}],"wp:attachment":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=8995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}