{"id":9544,"date":"2022-02-15T13:52:44","date_gmt":"2022-02-15T11:52:44","guid":{"rendered":"https:\/\/ukrmova.iul-nasu.org.ua\/?page_id=9544"},"modified":"2022-02-17T13:34:33","modified_gmt":"2022-02-17T11:34:33","slug":"dynamika-movnoyi-sytuatsiyi-u-sferi-elektronnoyi-torgivli-v-ukrayini","status":"publish","type":"page","link":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/https-ukrmova-iul-nasu-org-ua-https-ukrmova-iul-nasu-org-ua-vypusky-zhurnalu-html-html-html-html\/2021-2\/zhurnal-ukrayinska-mova-4-80-2021\/dynamika-movnoyi-sytuatsiyi-u-sferi-elektronnoyi-torgivli-v-ukrayini.html","title":{"rendered":"The development of the language situation in the field of e-commerce in Ukraine"},"content":{"rendered":"
Maryna Hontar<\/span><\/strong><\/em>, Candidate of Sciences in Philology, Junior Researcher <\/span>in the Department of Stylistics, Culture of Language, and Sociolinguist\u0456cs, <\/span>Institute of the Ukrainian Language of the National Academy of Sciences of Ukraine<\/span>
4 Hrushevs<\/span>\u02b9<\/span>kyi St., Kyiv 01001, Ukraine<\/span><\/div>\n
<\/div>\n
\u0415-mail: hontar.m@gmail.com<\/span>
https:\/\/orcid.org\/0000-0003-1768-2805<\/span><\/div>\n
<\/div>\n
\n
Heading:<\/strong> Articles
\nLanguage:<\/strong>\u00a0Ukrainian<\/div>\n
\n

 <\/p>\n

Abstract<\/strong>: This article examines the current development of the language situation in the field of electron-<\/span>
ic commerce (e-commerce) in Ukraine being impacted by the language legislation which regu<\/span>lates the use of languages in e-commerce. The study focuses on two time periods of the use of <\/span>Ukrainian and Russian languages in online stores, that is, 2018 \u2014 the 1st half of 2019 and 2021.<\/span><\/p>\n

The language used in the field of e-commerce is regulated by the<\/span> On E-Commerce<\/span> Law <\/span>(2015) and the<\/span> On Ensuring the Functioning of the Ukrainian Language as the State Language <\/span>Law (2019), and the language situation in e-commerce is characterized by the Ukrainian-Rus<\/span>sian bilingualism with a predominance of the Russian language. There is a large number of on-<\/span>line stores in Russian which websites will not feature in the official language. The exceptions<\/span>encompass the most popular and most visited online stores aiming for customers from all re<\/span>gions of Ukraine and, therefore, supporting bilingual websites. The Ukrainian language is most<\/span>often used by online stores whose products refer either to the national idea, e.g., embroidery <\/span>shops, patriotic and national symbols clothing or to the owners\u2019<\/span> civic pro-Ukrainian position <\/span>manifested. The predominance of Russian was established as an outcome of the long-term non-<\/span>interference language policy of the state in the e-commerce sector. However, the analyzed data <\/span>reflect some positive changes in the online stores\u2019 linguistic representation, e.g., Ukrainian-lan<\/span>guage versions added to the significant number of the websites in 2021 and the numbering is ris<\/span>ing. Imposing the e-commerce websites in the Ukrainian version, the language law is a major <\/span>cause of the e-commerce language situation change.<\/span><\/p>\n

Keywords:<\/span><\/strong> sociolinguistics, bilingualism, linguistic situation, e-commerce, Ukrainian, Russian<\/span><\/p>\n<\/div>\n<\/div>\n

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Maryna Hontar, Candidate of Sciences in Philology, Junior Researcher in the Department of Stylistics, Culture of Language, and Sociolinguist\u0456cs, Institute of the Ukrainian Language of the National Academy of Sciences of Ukraine4 Hrushevs\u02b9kyi St., Kyiv 01001, Ukraine \u0415-mail: hontar.m@gmail.comhttps:\/\/orcid.org\/0000-0003-1768-2805 Heading: Articles Language:\u00a0Ukrainian   Abstract: This article examines the current development of the language situation in […]<\/p>\n","protected":false},"author":27,"featured_media":0,"parent":9507,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-doi.php","meta":[],"_links":{"self":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9544"}],"collection":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=9544"}],"version-history":[{"count":15,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9544\/revisions"}],"predecessor-version":[{"id":9705,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9544\/revisions\/9705"}],"up":[{"embeddable":true,"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9507"}],"wp:attachment":[{"href":"https:\/\/ukrmova.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=9544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}