Dynamics of the literary norm in texts of modern Ukrainian media resources: func-tional-stylistic dimension

Tetiana Kots, Doctor of Philological Sciences, Senior Researcher, Leading Researcher in the Department of Stylistics, Language Culture and Sociolinguistics
Institute of the Ukrainian Language of the National Academy of Sciences of Ukraine
4 Mykhailo Hrushevskyi St., Kyiv 01001, Ukraine

Е-mail: tetyana_kots@ukr.net
https://orcid.org/0000-0003-4622-9559

Heading: Discussions
Language: Ukrainian

Abstract: The article considers theoretical problems of the literary norm at the current stage of the functioning of the Ukrainian language in the pan-Slavic context and in the conditions of digitalization of the media space. Changes in the definition of the criteria for the normativity of linguistic units are analyzed, the principles of their value perception in society are emphasized, taking into account intralinguistic and extralinguistic sociocultural factors of the national space. Norm-forming tendencies are traced in three main directions: strengthening the author’s position in the text, expressivization of the journalistic style and its influence on book varieties of the language, simplified standards in the choice of linguistic units.

Strengthening the author’s position in the text has its disadvantages and advantages. Among the disadvantages: the spread of language errors, the actualization of a part of the language resource limited by the author’s worldview, the risks of using artificial units that contradict the phonetic, morphophonemic, lexical, and stylistic laws of the Ukrainian language. The advantages include the autochthonization of the lexicon as a result of changing the functional capabilities of the rarely used, colloquial, and dialectal fund of the Ukrainian dictionary.

A global trend is the expressivization of texts of various styles and genres, which in Ukrainian realities is enhanced by internal tension in society due to wartime. The leading role in changing the priorities of the norm is played by the journalistic style, which transfers its main impulse of expressivization to all varieties of literary language, changing the balance of bookishness-conversationalness-emotionality in conservative styles – scientific, religious, etc.

A manifestation of simplified standards in language is the advantage of visual and audio images over verbal expression in the digital environment, which provokes fragmented thinking; copying foreign language units while preserving Latin graphics, and unjustified imitation of units from the English language.

Keywords: literary norm, norm-setting, functional trends of the language resource, interaction of styles, evaluation, expressivization, simplified language standards.

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