• info@ukrmova.iul-nasu.org.ua
  • +38 (044)-278-12-09
  • Print ISSN 1682-3540
  • e-ISSN 2707-5249

Verbal and linguocultural content of a text

Journal Ukrainian Language – № 2 (78) 2021
UDC 811.161.2.081’42

Myroslava Mamych, Doctor of Sciences in Philology, Professor, Head of the Department of Applied Linguistics, National University “Odesa Law Academy”
23 Fontans’ka Road, Odesa 65000, Ukraine

E-mail: miroslavamiros@ukr.net
https://orcid.org/0000-0002- 2868-3953

Heading: Articles
Language: Ukrainian

Abstract: This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm.

The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media.

Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

REFERENCES
1. Alefirenko, N.F. (2010). Linguoculturology: The value-semantic space of language. Moscow: Flinta (in Russian).
2. Vinogradov, S.N. (2007). On the linguistic understanding of value. Russian Literature in the Context of World Culture: Materials of the International Scientific Conference RIPPED, 93—97. N. Novgorod (in Russian).
3. Humenіuk, N.H., Shabas, O.A. (2019). Verbalization of the concept of Ukraine in the English-language mass media in 2015–2018. Retrieved February 26, 2021, from  https://www.researchgate.net/publication/333045230_verbalizacia_ konceptu_ukraina_v_ anglomovnih_zmi_periodu_ 2015_-_2018_r_r (in Ukrainian).
4. Datsyshyn, K.H. (2019). Attributive compatibility of the concept of DIGNITY in the Modern Ukrai nian Internet discourse. Retrieved February 26, 2021, from http://science.lpnu.ua/sites/default files/journal-paper/2019/aug/17802/23.pdf (in Ukrainian).
5. Dobrosklonskaya, T.G. (2005). Issues of examining media texts (The experience of Modern English media language investigation). Moscow: Editorial URSS (in Russian).
6. Duskayeva, L.R. Mediastylistics: A typological approach. Retrieved February 26, 2021, from https://www.google.com.ua/search?ie=UTF8&hl=ru&q=Дускаева%20медиастилистика (in Russian).
7. Mykhailyn, I.L. (2013). Journalism: Dictionary. Kyiv: Akademvydav (in Ukrainian).
8. Zdoroveha, V.Y. (2004). Theory and methodology of journalistic creativity. Lviv: PAIS (in Uk rainian).
9. Kapeliushnyi, A.O. (2003). Stylistics. Editing journalistic texts: Practical classes. Lviv: PAIS (in Uk rainian).
10. Mykhailyn, I.L. (2011). Fundamentals of journalism. Kyiv: Tsentr Uchbovoyi Literatury (in Uk rainian).